Campaign that stole my idea (well - not quite)

I've been thinking of which aspects of media I would teach to kids/teens, and the fact that media easily only shows one of the many sides, and misconceptions are easily formed, is definitely one of the top issues worth taking a closer look at. But I must admit, I wouldn't have associated it with this sort of information campaign (by MediaFront). But I think the idea is interesting, so visit the site and form your own opinion: http://www.pornoromantikk.no/

PornoRomantikk is an interactive campaign that aims at "cutting back the number of overpick and misconceptions among the teens. The message is that every situation has several sides and thus is can be perceived and interpreted differently." The oldest kids at the junior high are the main target group. It won Silver Tag in May 2008 (a monthly a price given to the best interactive work in Norway).